The partnership leverages digital and enterprise software technologies to maximize sponsorship revenues and drive fan engagement, through mobile marketing. Phizzle joins Learfield Sports as a Preferred Solutions Provider (PSP), an exclusive collection of select technology partners endorsed by Learfield's content group. The company also maintains the IMG Academy in Bradenton, Florida, an athletics-focused preparatory school.PLANO, TX and SAN FRANCISCO, CA-(Marketwired - Nov 11, 2013) - Phizzle, Inc., the fan-centric marketing automation technology company, today announces a strategic partnership with Learfield Sports, a premier company in administering the multimedia rights for a host of colleges and universities. Andrew Giangola, vice president, strategic communicationsĪt the conference level, IMG represents The American, A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games.Rick Barakat, vice president, sales strategy and operations.Andrew Judelson, senior vice president, national sales.Roger VanDerSnick, chief sales and marketing officer.Joe Potter, senior vice president, operations.Lou Doherty, senior vice president and general counsel.Mark Dyer, senior vice president, business ventures.Jim Connelly, senior vice president, special projects.Sutton, Jr., chairman and president, IMG College The organization also co-owns the Longhorn Network and Campus Insiders, the latter through which it holds a stake in 120 Sports.
In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices. ISP Sports was founded in 1992 in Winston-Salem, North Carolina providing sports marketing and broadcast services for collegiate athletics across the United States. Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the University of Kentucky. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally ISP Sports was acquired in 2010. IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. Headquartered in Plano, Texas, Learfield IMG employs more than 700 people in nearly 100 offices throughout the United States. Learfield, formerly Learfield IMG College, is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Sports Marketing, Television and Radio Production and Broadcasting ( July 2016) ( Learn how and when to remove this template message) Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This article contains content that is written like an advertisement.
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